To accomplish a BHAG, keep these four ideas in mind:įully commit to it: You need to be willing to do whatever it takes to ensure your BHAG’s success.

Your BHAG is supposed to be ambitious, as this will kick-start forward momentum.

In Built to Last, Collins and Porras argue that BHAGs typically take 10 to 30 years to achieve and have a 50 to 70 percent chance of success. Porras’s idea of a Big Hairy Audacious Goal, or a BHAG, which is a goal that takes you out of your comfort zone. Knight’s “Crazy Idea” is similar to Jim Collins and Jerry I. Throughout the book, he advises readers to follow a calling rather than settling for a job. Knight wants people to be passionate about what they do, just as he was with selling running shoes. Knight recommends following your own Crazy Idea, which he believes will motivate you more than the pursuit of money, success, or other people’s approval. Although he didn’t have a concrete idea of what he wanted to do with his life or how he would execute this Crazy Idea, he decided to follow it and see where it took him. He’d written his thesis on this topic in college, and he was passionate about both shoes and running. His Crazy Idea was to partner with Japanese shoe companies and sell their shoes in America. Knight’s journey began with what he calls his “Crazy Idea”, or his way of making a mark on the world. Finally, we’ll explore Knight’s reflections on Nike and advice for young entrepreneurs, such as learning as you go and trusting your team. Then, we’ll discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. Next, we’ll describe how he followed this idea with his first company Blue Ribbon and some of the major developments during this period. First, we’ll discuss his Crazy Idea to sell Japanese running shoes. Knight breaks down the process of creating Nike. By offering his personal experience as a testament to the power of hard work and creativity, Knight aims to inspire other entrepreneurs, artists, and people trying to find their way in life. Published in 2016, Shoe Dog is a guide to starting a business, following your crazy ideas, and overcoming obstacles. He offers an honest perspective about the imperfect process of building a successful company.

Like many entrepreneurs, Knight started by solving his own problem-wanting high-quality, low-cost running shoes. In Shoe Dog, Phil Knight chronicles the journey of creating Nike, a globally-recognized athletic shoe and apparel company. 1-Page Summary 1-Page Book Summary of Shoe Dog

Shoe Dog by Phil Knight